The steady stream of parody videos-in the rotating guises of Sarah Palin, spray-tanned Jersey fiancée, Lady Gaga mid-makeup tutorial-made her an early trailblazer on the platform. So she excised a few letters from her surname and ushered a new alter-ego into the world: LisaNova.Ī digital star was born. “I mean, our car growing up was a Chevy Nova." Words like Casanova and supernova also floated to mind. The young YouTuber had attempted to register her own name, but “Lisa Donovan” was already taken. You could just see what it was going to be.” “I was like, ‘It’s a thing, it’s a thing! You’ll see-it’ll make sense someday.’ But the site was incredible. “Friends were like, ‘My brother said he saw you, maybe, in some weird video?’”ĭonovan, 40, wearing a cream sweater and the healthy glow of a good skin-care regimen, lets out a laugh. People thought I was making porn or something,” she jokes of the initial skepticism. By contrast, the dawn of the platform, which launched a public beta in May 2005, was uncharted territory, as Lisa Donovan explains in a Zoom conversation from London. A blog post from CEO Susan Wojcicki laid out a few marquee milestones, including the statistic that 500 hours of new video-enough to fill 20 uninterrupted days-are uploaded every minute. In February of last year, YouTube celebrated its 15th anniversary.
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