![]() Gat, a certified astrologer, first studied the discipline in appreciation of its cultural and historical significance. “I think it’s really useful for meditating on your day,” says Annabel Gat, the staff astrologist at Broadly, the Vice vertical for women. ![]() (Less than 10 percent, meanwhile, report consulting horoscopes before making decisions.) It’s clear, then, that rather than find them prescriptive, most readers view horoscopes as a fun or useful moment of self-reflection. ![]() Polls over the last 20 years consistently show that while only about 1 in 4 Americans believe in astrology “to a degree,” more than half read horoscopes. In other words, how did journalism and astrology meet, and why are they still seeing each other?įor one thing, horoscopes are popular, and not only among those who believe. How have horoscopes aged so well? Old media gets a lot of flack for its janky attempts at decoding the internet, yet horoscopes have been enthusiastically grandfathered in. ![]() But there is something curious about them. In this era of self-reflection (or, self-obsession), horoscopes fit right in. (GIF: The Cut / Kelly Chill Photos: Naoyuki Noda / Getty Images) ![]()
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